Does Corporate America think we are stupid? They must! I find it laughable when companies that have been in the public spotlight for bad behavior later decide to change their name as if the bad event never happened and it wasn’t them! How much do you think that costs? Plus, companies that have received bailouts, then spend millions on a name change. Do they think we are not smart enough to remember?
Great examples?
AIG Aviation is now Chartis Aerospace (I’ll agree they are in outer space)
Comcast is now XFinity (I think XFinity is the amount of time they keep you on hold when you need to place a service request…which is often)
Andersen Consulting is now Accenture (It only cost them $100 million to try to erase the fact that they were tops in one of the biggest accounting scandals ever)
Phillip Morris is now Altria (Do they think that’ll help people forget that cigarettes are bad for you?)
Based on this ridiculous practice, maybe we should change our law firm name too. Here are some great new names that come to mind – outside of the ones I’ve suggested in past posts:
Shoulda Tried & Harder Inc.
Had It, But Lost It LLP
No One Pays Us LLC
Teeny Weeny & Nonexistent Peeny LLP
Now for Firm taglines…..ohhh, that should be fun to create later. Corporate Big Wigs, the facts are pretty simple. If you are a shitty company and you think changing your name, but not your business practices will help you….then, you are still a shitty company at the end of the day. Call yourself whatever you want, it doesn’t help.
Honest Company Taglines
5 AugI should clarify…”Real Life Taglines for an Extremely Dysfunctional Law Firm” – new mottos for Shoulda Tried & Harder a/k/a Has Been, Has Been & Never Was:
We are just here for the coffee and free sodas!
Our firm really doesn’t want your business.
Our law firm is only for pretend purposes to fool our wives.
Book our firm, we won’t bill you and therefore it’s free!
We’d much rather talk about you, than for you!
We are better than you and you are stupid.
If reading internet news is your thing, we are your intown experts!
Sure, we seem nice, but in real life we are vampires!
If your company needs a professional ass-kisser, we’re your firm!
At our fine firm, we all went to Ivy League schools even though we can’t figure out how to fill a stapler!
If you need a firm that won’t even try and that will miss your deadlines, pick us!
Shoulda Tried & Harder, LLP, where losing money is our well-earned specialty.
Global? No. Resourceful? No. Dependable? No.
Hey, if there is any honestly in advertising, they’d all be perfect.
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